The other day a friend asked me, “how do you market your images without a gallery?” I kind of chuckled and said, “well i do it’s just online.” It’s always an interesting discussion to have about web galleries and how to create a web presence. For about an hour all we talked about was how to create a web presence, starting out with just building a site and then getting people to it with the hopes that it creates business. The best ways are still cross promotion from one source to another. With media outlets today like Facebook and Google+ it has become even easier to get people to come to your site. To me that’s the easy part. The hard part is what comes next. Once they arrive, then what?
I don’t think anyone with a blog or website is going to argue that it takes a lot of time to get high numbers. It’s just a matter of consistently creating lots of content that gets people interested in coming back. That’s where the challenge lies. Not only finding a nitch that people can learn from but also making an effort to continually update that content. It’s not just everyday blog posts either. Although the numbers are always lower on other pages they are still there because people are still visiting them. Creating that extra content is basically like filling an encyclopedia with photo facts. You never know who’s going to look into the book. But it’s a continual process. It truly never stops. The amazing thing is that over time the difference in style, technique, both writing and photography, does change. Something to think about over the weekend.